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Snoop Dogg's artistic style has veered away from hardcore gangsta rap; he performed on the alternative rock Lollapalooza tour in 1997, and made several film appearances, in addition to producing and directing music videos both for himself and other artists. He released an autobiography in 2001.
Upon leaving Death Row Records, Snoop was approached by a number of record labels. He eventually signed a contract with Master P's No Limit Records. No Limit was quite popular at the time, as Southern Hip Hop was going through a revival and beginning to dominate the charts in a way which had not been seen since Florida rap dominated the charts in the early 1990s, thanks to 2 Live Crew and Luke. Snoop shortened his name from Snoop Doggy Dogg to Snoop Dogg, and received a great deal of criticism for signing to the label.
Da Game Is to Be Sold Not to Be Told was the first album Snoop released at No Limit. It received negative reviews, yet still sold well. Snoop put his stamp of the now ubiquitous "Dirty South" sound on this album. Similar to the group focus of Death Row Records, many other No Limit Records artists appeared on the album, and it was produced mostly in-house by Beats By The Pound. Snoop's next effort, No Limit Top Dogg would re-unite snoop with his mentor Dr. Dre for some highlight tracks and see a return to the G-funk style of his Death Row days; it proved to be a success in both ratings and sales, as the album embraced both old and new styles of West Coast hip hop along with assorted guests from the No Limit roster. Snoop Dogg followed this up with his last album on No Limit Records titled Tha Last Meal, which built upon the mixture of styles on No Limit Top Dogg.
In 2000, Snoop (as "Michael J. Corleone") directed Snoop Dogg's Doggystyle, a pornographic film produced by Hustler. This film, combining hip-hop with X-rated material, was a huge success and won "Top Selling Release of the Year" at the 2002 AVN Awards. NETQUOTEVAR:3 Driven by this success, Snoop directed Snoop Dogg's Hustlaz: Diary of a Pimp in 2002 (this time using the nickname "Snoop Scorsese").
Snoop founded his own production company, Snoopadelic Films, in 2005. Their debut film was Boss'n Up, a film inspired by R&G starring Lil Jon and Trina. NETQUOTEVAR:4
In 2002, Snoop announced that he was giving up drinking and drugs. Later that year he released the album Paid tha Cost to Be da Bo$$, on Capitol Records which featured the hit singles and videos "From Da Chuuuch to Da Palace" and "Beautiful," featuring guest vocals by Pharrell Williams.
R&G (Rhythm & Gangsta) The Masterpiece album cover.On May 21, 2004, Snoop Dogg filed for divorce from his wife Shante Broadus, citing irreconcilable differences and seeking joint custody of their three children, Corde, Cordell, and Cori; they have since reconciled. Later that year, he collaborated again with his old friends Nate Dogg and Warren G as part of 213. They released an album The Hard Way, which featured the single "Groupie Luv", and reached #4 in the U.S. Billboard 200 album charts.
In 2004, Snoop signed to Geffen Records/Star Trak Entertainment both of which are distributed through Interscope Records; Star Trak was headed by the Neptunes, who produced several tracks for Snoop's 2004 release R&G (Rhythm & Gangsta) The Masterpiece. "Drop It Like It's Hot" (featuring Pharrell), the first single released from the album, was a hit and became Snoop Dogg's first single to reach number one. His third release was "Signs", featuring Justin Timberlake & Charlie Wilson, which entered the UK chart at #2. This was his highest entry ever in the UK chart.
He also notably played the drug dealer-turned-informant character of Huggy Bear, in the 2004 remake film of the 70's TV-series of the same name, Starsky & Hutch.
Snoop Dogg recently announced to British radio that his next album, The Blue Carpet Treatment, will feature production by long-time partner Dr. Dre, dispelling rumors of a rift between the two in recent times. In addition, Snoop will be featured on Dre's proclaimed (and much delayed) album Detox.
Snoop Dogg appeared in the Live 8 concert in Hyde Park.
As of June 2006, Snoop is doing an advertisement for Orbit Gum. In this advertisment, the Orbit Girl (Vanessa Branch) comes and cleans up Snoop's dirty mouth.
Snoop Dogg's latest music is being featured on West Coast rap albums such as Laugh Now, Cry Later by Ice Cube and Cali Iz Active by Tha Dogg Pound. He is featured on 2 tracks from Cube's album including the single "Go to Church", and several tracks on Cali Iz Active. Also, his latest song, "Real Talk", was leaked over the Internet in the summer of 2006 and a video was later released on the Internet. "Real Talk" is a dedication to Tookie Williams and a diss to Arnold Schwarzenegger. His two other new songs are "Keep Bouncing" by Too $hort, Snoop Dogg & will.i.am; and "Gangsta Walk" by Coolio & Snoop.
Snoop Dogg's 2006 release, Tha Blue Carpet Treatment, did well on its first week, debuting at #5, which has been his highest since 2000's The Last Meal. The album, and the second single "That's That Shit" featuring R. Kelly have been received good critical response so far.
